CORNELL UNIVERSITY
The client wanted to present a creative way to acknowledge the value of every gift to a capital campaign while expressing the stature and prestige of the graduate school of management. The design pays tribute to "people" not dollars and was well-received by faculty, staff and alumni. The design celebrates the successful completion of a capital campaign for the Johnson Graduate School of Management at Cornell University. The funds raised were designated to endow professorships and create scholarships. We featured donors, students, and professors to acknowledge that everyone involved contributes. Every donor was listed alphabetically to honor each gift regardless of size. The photos were playful and profound.
